Well-Oiled Machine

Bikeriders is a premium one-stop-shop for all of your cycling needs. They provide customized bike fitting, testing, training, maintenance, repairs, and one-on-one care in the convenience of your own home.

I tackled the entire project from the very beginning with Mike Sherry, co-founder, and managing director. During a period of 3 months, we developed the brand, designed a seamless experience both physical and digital, and created all the marketing collaterals for digital, print, and social.